Badly managed corporate communication has caused the loss of many good employees and customers during the acquisition process. Because it is a difficult topic with no single right answer and the financial diligence is so much more straight-forward, it is easily under valued, and often attended to as an after thought.
Attention to this detail should be a primary concern for any acquiring entity, and finding the talent and resources to make sure it is addressed in a professional and balanced fashion can be one of the most important pieces of due diligence both pre and post merger.
The loss of key people and customers is extremely costly. The investments in team and resources to preempt these losses are quite modest in comparison.
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