Posts Tagged new market

Preparing to Make an Acquisition

Preparing to Make an Acquisition
Given the current economic conditions, you may
be facing an opportunity to acquire a long-time
competitor who is now struggling. Acquisition
might open the door to a new market, or it might
mean the addition or expansion of a line of
complementary products.
Some acquisitions, like marriages, are made in
heaven. Such a union of two companies can
boost revenues, cut costs and increase market
share. Other deals – also like some marriages –
are made in hell. There are turf battles,
management deadlocks and employee morale
issues that can easily undermine the entire deal.
The challenge in making an acquisition work is
to define and then stick to a solid process – from
target selection to approaching your commercial
bank for financing.
Assuming you have decided to embark on an
acquisition strategy, how do you identify an
appropriate target?
The “right” opportunity might mean gaining
access to a cutting-edge technology, or bailing
out a financial or management distress situation.
The result may be reduced costs due to increased
synergies, or positioning the new organization
for growth.
When selecting a target, one or more of the
following outcomes should be expected:
1. The deal will lower your overall costs.
2. You will be able to increase the combined
company’s market power by spreading the
stronger brand name over a wider product or
service base.
3. The acquisition will change the competitive
landscape.
Once you have eyed your target, serious due
diligence begins. Let’s look at some potential
pitfalls that would need to be addressed:
1. Compelling strategic rationale. Make sure
you can answer the question, “Why am I doing
this?”
2. SWOT analysis. Have you identified the
company’s core strengths, market
opportunities, and any potential threats?
3. Customer satisfaction. What are the
customers of the target company buying, and
what do they define as satisfaction?
4. The “people” factor. If you are not paying
attention to employees and what this means to
them, you can kiss a great outcome goodbye.
Now, when it comes to actually financing the
acquisition, you’ll no doubt talk to your
commercial banker. At Fidelity Bank, we
consider ourselves an impartial third party in
helping our clients in acquisition mode,
beginning at the exploration stage. Let’s take a
look at some critical issues we like to keep in
mind when working with a client who is
seeking financing for an acquisition:
1. Payback. Before making that critical “go,
no-go” decision, you need to measure
objectively the payback period on the purchase
price.
2. Not So Sudden Impact. Set realistic
expectations. Do not underestimate the
challenge of achieving synergy and savings.
3. Consider Collateral. Remember, however,
that advance rates on many asset types have
decreased during this economic downturn.
4. Structurally Sound. The important thing
here is to keep in mind that all the pieces of the
deal have to cash flow, especially with bank
financing playing a smaller role in the overall
structure of acquisitions.
Showing your commercial banker that you
have considered each of these last four areas
and have addressed all the issues covered above
will contribute significantly to getting the deal
done, quickly and efficiently.

First appearing in the Minnesota Business Journal 4/19/09

Given the current economic conditions, you may be facing an opportunity to acquire a long-time competitor who is now struggling. Acquisition might open the door to a new market, or it might mean the addition or expansion of a line of complementary products. Some acquisitions, like marriages, are made in heaven.

Such a union of two companies can boost revenues, cut costs and increase market share. Other deals – also like some marriages – are made in hell. There are turf battles, management deadlocks and employee morale issues that can easily undermine the entire deal.

The challenge in making an acquisition work is to define and then stick to a solid process – from target selection to approaching your commercial bank for financing. Assuming you have decided to embark on an acquisition strategy, how do you identify an appropriate target? The “right” opportunity might mean gaining access to a cutting-edge technology, or bailing out a financial or management distress situation. The result may be reduced costs due to increased synergies, or positioning the new organization for growth. When selecting a target, one or more of the following outcomes should be expected:

1. The deal will lower your overall costs.

2. You will be able to increase the combined

company’s market power by spreading the

stronger brand name over a wider product or

service base.

3. The acquisition will change the competitive

landscape.

Once you have eyed your target, serious due

diligence begins. Let’s look at some potential

pitfalls that would need to be addressed:

1. Compelling strategic rationale. Make sure

you can answer the question, “Why am I doing

this?”

2. SWOT analysis. Have you identified the

company’s core strengths, market

opportunities, and any potential threats?

3. Customer satisfaction. What are the

customers of the target company buying, and

what do they define as satisfaction?

4. The “people” factor. If you are not paying

attention to employees and what this means to

them, you can kiss a great outcome goodbye.

Now, when it comes to actually financing the

acquisition, you’ll no doubt talk to your

commercial banker. At Fidelity Bank, we

consider ourselves an impartial third party in

helping our clients in acquisition mode,

beginning at the exploration stage. Let’s take a

look at some critical issues we like to keep in

mind when working with a client who is

seeking financing for an acquisition:

1. Payback. Before making that critical “go,

no-go” decision, you need to measure

objectively the payback period on the purchase

price.

2. Not So Sudden Impact. Set realistic

expectations. Do not underestimate the

challenge of achieving synergy and savings.

3. Consider Collateral. Remember, however,

that advance rates on many asset types have

decreased during this economic downturn.

4. Structurally Sound. The important thing

here is to keep in mind that all the pieces of the

deal have to cash flow, especially with bank

financing playing a smaller role in the overall

structure of acquisitions.

Showing your commercial banker that you

have considered each of these last four areas

and have addressed all the issues covered above

will contribute significantly to getting the deal

done, quickly and efficiently.


ANTHONY GIZINSKI

Vice President

Fidelity Bank

anthony@fidelitybankmn.com

http://www.fidelitybankmn.com


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Preparing Yourself for an Acquisition

fl020002Preparing Yourself for an Acquisition

 

There are a few things to consider when approaching your commercial banker to help finance an upcoming acquisition.

 

Given the current economic conditions, you may be facing an opportunity to acquire a long-time competitor who is now struggling. Acquisition might open the door to a new market, or it might mean the addition or expansion of a line of complementary products.

 

When it comes to financing the acquisition, you’ll no doubt talk to your commercial banker. But how about engaging the bank beforehand to act as a sounding board on the merit of the acquisition itself?

 

Your banker should act as an impartial third party in helping clients in acquisition mode, beginning at the exploration stage. While the banker should certainly have a strong desire to help clients close a deal, he or she must remain impartial and provide direct, honest feedback based on years of experience.

 

Let’s take a look at some critical issues to keep in mind when considering an acquisition:

 

1. Payback. Before making that critical “go-no go” decision, you need to measure objectively the payback period on the purchase price. How long will it take for this to pay for itself? Remember, it is important to pay only for the value your acquisition target has created. The value that your company creates belongs to you already.

 

2. Not So Sudden Impact. Set realistic expectations. Do not underestimate the challenge of achieving synergy and savings. Assume that it will take more time than you are estimating. 

 

3. Collateral is King? Remember, however, that advance rates on many asset types have decreased during this economic downturn.

 

4. Structurally Sound. The important thing here is to keep in mind that all the pieces of the deal have to cash flow. With bank financing playing a smaller role in the overall structure of acquisitions, sellers are being asked to shoulder more of the risk and buyers are putting more equity on the table.

 

Showing your commercial banker that you have considered each of these four areas will contribute significantly to getting the deal done, quickly and efficiently.

 

Steve Stoup, Senior Vice President

Fidelity Bank

(952) 830-7230

www.fidelitybankmn.com   

 

Have something to add?

Got a different point of view, want to play devil’s advocate, or just think we’re all wet? Post your experiences or examples. 

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1 Comment

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